Creative Department
Challenge
Creative Department built a loyal following around their iconic blue hat, but as demand grew, so did the need to expand their product range. They came to us with a clear ask: help them scale beyond headwear without losing the distinct identity that made their brand stand out.
Goal
Our goal was to elevate their existing hero product while developing a cohesive apparel range that felt just as signature. The new pieces, starting with custom-cut tee, needed to reflect the same attention to detail, fit, and cultural relevance as the hats, creating a natural extension of the brand.
Result
We helped evolve Creative Department’s offering from a single standout item into a well-rounded capsule. The hats maintained their iconic look and feel, while the tees introduced a new level of consistency to the brand’s silhouette and storytelling. The result was a tighter brand presence, stronger community engagement, and a product lineup ready for wider retail opportunities.
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Long Gui Street Baiyun, Guangzhou, China