Garms Affiliated
Challenge
Garms Affiliated, one of the most exciting voices in UK streetwear, came to us with a clear vision: launch a standout technical jacket that speaks to their community’s obsession with quality, uniqueness, and British design language. They needed a product that was functional but elevated, built for everyday wear but styled to feel one of one. Their team had the concept. Our job was to bring it to life.
Goal
A jacket that instantly became a fan favorite and sold out across both colorways. We sourced a lightweight, breathable, and windproof base fabric perfect for their overdye process, helped refine ergonomic features like the double zip and hidden pockets, and ensured every stitch, toggle, and panel met the highest quality standard. The result? A jacket that’s as technical as it is timeless, with no two pieces exactly the same.
Result
To develop a high-performance outerwear piece that stayed true to Garms Affiliated’s elevated UK aesthetic, focusing on intricate detailing, premium fabrics, and a dye process that made every single jacket completely unique. From sourcing to sampling, we needed to ensure the end product would match the ambition of their creative direction and resonate with their fast-growing community.
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